Write Way Creative Agency, LLC
Social Media Management
Facebook is Still King
Think Facebook was tossed out of the game because you see TikTok videos everywhere? Have your grown children remained inactive on Facebook for the past 10 years since you, either a Gen X or baby boomer, took over posting embarrassing pictures of the kids or bored them by posting your grandmother’s favorite casserole recipe? Well, while many of the younger generation may have switched their main social media to other platforms, Facebook is not only still in the ballgame, but the “Harvard born” social platform is to social media marketing what Bobby Witt Jr. is to baseball and Josh Allen is to a pigskin. In fact, Facebook’s only current rival is YouTube, the leading video and education platform.
So where does this leave us with marketing for you on social media?
At Write Way Creative Agency, since every business requires different levels of advertising and monitoring, we prefer to confer in depth with our clients to devise an optimal strategy together on what is best for their business. In our 9 years, we have found most businesses are truly missing the mark when it comes to free online exposure.
We have created, marketed, and followed social business pages since we opened our computer to business in 2015. In most cases, we consider Facebook marketing the optimum platform as a worthwhile investment for exposure, name recognition, and leads. Since Facebook is (by miles), the top social platform over Instagram, Twitter, TikTok, Whatsapp, Nextdoor, etc., we usually begin there. Should a business be more inclined to post videos, our focus might be YouTube and we would utilize Facebook to garner YouTube exposure. TikTok is a rising star in social media, however, it isn't even on the same plateu with Facebook, YouTube, or even Instagram. We don’t typically start on another platform unless a Client has a large following or is already doing well on more popular platforms.
At WWCA, we run the numbers and do the research to find your target audience in the beginning stages. These analysis tell us the where and what we need to do. Without running data, we can’t provide a solid solution. No business is the same.
We have packages for every size of business regardless of level of assistance. Whether your business could use a little boost to assist you while you manage the everyday postings, or if you want us to do all the heavy lifting for you.... we manage it all!
We can also handle blogging, as this is a major way to gain exposure for your business. We usually recommend to blog on your website and share it to your business pages on social media. Please contact us for more info.
With Facebook ranking as the most popular social media platform in the United States, it's no wonder they are a leading platform for business and ecommerce exposure. And we rock at it! Facebook is one of the least expensive routes to choose for generating engagement and brand awareness with women dominating as users. Were you aware women are the real decision makers in the family? That's right! Capital One Shopping Research (and many other stats) show women dominate the shopping playing field and it has been that way since the dawn of time.
Were you aware the younger generation left Facebook and hopped on the Instgram and TikTok trains? It's true! The younger generation started leaving Facebook when parents and grandparents became active and took over! Ten years ago, 71% of teens were on Facebook, however, in 2022, only 32% of teens were active on the platform. What does this mean for Facebook's future? Time will tell. But since teens do not pay the bills, in most advertising cases, Facebook still dominates the path.
"X"
(Formerly Twitter)
X marks the spot and could be an excellent platform to bump your business exposure! With only 33% of its users following "brands" on the platform, X is more known for news and entertainment, so how do you optimize the platform? Use the news to show how your brand is better. Blogs are an engaging way to do so. X is also considered a safer "US" venue than TikTok because it is an American-based platform. Most users are in America, not India, Nigeria, or China.
TikTok
Is your target audience 34 and under? If so, TiKTok might be a perfect match for sharing those fun videos to music and impulse buying! Since April 2024, the Chinese app climbed to the #5 position in social media popularity, and although there has been controversy surrounding China, children, spying, and hacking, as long as the app is deemed "safe" we can assist you in marketing on this platform. (Should this status change, we will let all of our clients know as your security and success is paramount to us!) NOTE: On September 26, 2024, the BBB put out a warning regarding scams directed on TikTok regarding cryptocurrency.
A few questions regarding your
Social Media Strategy
What are your goals for your business? Have you prioritized your Business Strategy & Goals?
Where will you find your target audience and where will you choose to share your social media content across social media?
When engaging with others on social media, how will you maintain their interest?
Facebook- Instagram- TikTok- Twitter- Linkedin
ALL these platforms are FREE!
Why not invest a Little And Receive A LOT!
Why Choose us
facebook marketing
We specialize in marketing your business online. Not only do we encompass a team of professional writers and graphic designers, we are also Google Ads Certified with many years of social media marketing behind us! Call us today!
- Facebook business page design- Starting-----
$149
- Cover design starting------------------
$75
- Profile photo starting------------------
$50
Facebook ad design and posting
- Monthly Packages starting------------
These packages include:
Writing and scheduling ads
Facebook page monitoring
Monitoring from your website to Facebook
Facebook ad boosting
$395
What good will ads do if you don’t follow the numbers?
NOT MUCH!
For businesses with no website, we utilize your Facebook page as if it were your website.
For businesses with an existing website,
your Facebook page is a tool to draw visitors to your site!
You can watch as your numbers increase!
Elevate Your Brand
Social Media Packages
Marketing on Social Media is a vital aspect of your branding.
Let Briteway lead the way for you with one of our packages specifically designed to optimize your exposure.
Warm Up
$395 A MONTH
Monthly summary
**This package is only recommended for those who post additional content themselves.
Practice
$495 A MONTH
*Monthly Summary
*Engage on Page
*This is the minimum recommended package to invest in if you are not going to post on the social platfrom yourself.
Single Play
$675 A MONTH
*Optimal Exposure / 1 Platform *Monthly Summary *Engage on Page
*Monthly 20 minute Zoom
**WWCA does all the heavy hitting for you. Six posts a week gives you profound exposure while we do all the work!
Double Hitter
$985 A MONTH
*Can be split on 2 platforms
*Monthly Summary
*Engage on Page
*Monthly 20 Minute Zoom
**Enough traction to blast 1 social account, or keep 2 accounts relative. It’s your choice! Either way, WWCA and Briteway do the hitting for you!
Triple Play
$1499 A MONTH
15 POSTS A WEEK
*Can be split on 3 platforms
*Monthly Summary
*Engage on Page
*Monthly 20 Minute Zoom
Home Run
$1899 A MONTH
*Can be split on 4 platforms *Monthly Summary
*Engage on Page
*Monthly 20 Minute Zoom
*Free Website Hosting
****Warning!!
Facebook, Google, Instagram, and other social media sites do not allow specific type of companies to advertise their products online. Do not get completely shut out for non-compliance. Contact a professional like WWWD who knows what is expected and allowed!
Need analytics run for your social media?
Why Social Media?
Social Media is an effective and inexpensive way to promote your business while increasing prospective clients. Write Way Creative Agency has tracked Facebook and Social Media Marketing for years and we have taken note on the best ways to optimize your business.
We’ll take care of writing your Social Media content, scheduling and posting for you, and analyzing how well your posts are drawing traffic to your business and your website.
We also update and maintain other professional business accounts like Yelp, Linkedin, and other business profiles.
Schedule a Consult
FAQ
Briteway Has Answers!
We look at data stored on any existing profiles, focus on your targeted market, how much you have invested in the past, how those investments turned out, discuss your goals for the future, and run the numbers. We evaluate your brand and compare it to your competition. We then strategize and formulate your package.
The fact you have found us would denote that yes, you may need social media help, but not always. We’ve known business owners who utilize social media better than some professionals. It all depends on you. In these cases, we recommend you have us do an analysis of your platforms. We gain temporary access to your platforms and run the numbers. We analyze all the data just as we would any client and then put our findings on paper so you can view them. We then discuss your strengths and weaknesses and help you devise a plan moving forward, with or without our assistance with social media.
Ahhhh…. Our most challenging client. When the angel rolled the stone away, you stayed in the tomb napping. Come on. You know who you are. No Facebook page, never used your Instagram, you log into your Pinterest account every 6 months for grandma’s recipe, and you cried when Fox Photo shut their doors……. Joking aside, there are a special breed of individuals who value their privacy and space so inherently, they have no personal social media. For this type of client, respecting privacy and boundaries becomes our initial focus. We work around it. We devise a plan you are comfortable with and we take it from there.
Yes. We gain access to your social media profiles and we act as if we are your business, unless you request us not to. Posting is great, but in a society filled with robot calls and being placed on hold 15 times before you reach an actual person, viewers want to be seen and heard. Authenticity is paramount in business. Consumers want to be assured there is someone real on the other line. It helps them feel secure.
