I’ve always held an innate empathy and compassion for others. “Thoughtfulness” is one of my esteemed characteristics. However, often I’ve thought more about feelings than consequences and although that doesn’t necessarily get you far in life, it has given me an edge in understanding where my clients are coming from. These innate aspects of my personality are part of why I enjoy my work and what has assisted me in excelling at it. When I write a client’s bio or about their business, I get to peel back the layers and delve into their mindset and their heart and see parts of them most are not privy to. If I had a dollar for every time I was asked, “How did you know that about me? We only spoke for a few minutes. It’s like I wrote it myself.” It’s because I understand people, often better than they understand themselves. And capturing what is special and unique about them is what drives me…. This is my purpose. I find what makes them exclusive and I run with it.
I had someone ask me an excellent question everyone should ask anyone they ever hire. He said, “Why should I hire you? What makes you different than others?” I said, “Didn’t you receive the memo? My eldest daughter says I’m extra, and you said you contacted me because my design was dope. I’m extra and dope. This type of dedication doesn’t come with every business. It comes with me.”
The essence of me is, I’m a visionary. I see potential in every person. Potential in every business. It’s my job to put you in the spotlight. That’s why I changed my logo to a lightbulb I call “Briteway.” I’m not just web design or writing. My business is far because my clients needed more. I take care of all your business needs and if I don’t have the expertise to do it myself, I will find someone I trust who does. Why would I go beyond what I need to if I have no financial gain? Ask my daughter and she will tell you, “My mom’s extra!”